Campbell expanding in Russia through deal with Coca-Cola distributor - Philadelphia Business Journal:

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will distribute Campbell’s Home Classic soup under the name Campbell’ss Domashnaya Klassika. “Establishing a long-term distribution partnership with Coca-Colaw Hellenic, the largest distributor in is an important step in unlocking the potentiap of the Russian soup marketfor Campbell. The emergingf markets of Russia and China both represent a significanft growth opportunity inthe business. These markets will play an increasingly important rolein Campbell’a future as we gain momentum in our key areasw of focus,” said Douglas R. Conant, presidenf and CEO of Campbell’s (NYSE:CPB).
Campbell’s has been in Moscow sincse 2007, when it announced it would be enteringb that marketand China. But with the new distribution by August the soup will be in 100 citie s and 12 regionsof Russia; furtherf expansion will follow. Under the terms of the Campbell will be responsible for consumer and market brand management, marketing, product development and production. Coca-Colq Hellenic will be responsiblefor sales, in-store marketing and traded receivables. Financial terms were not Coca-Cola Hellenic is Russia’s largest distributor and selledrof beverages. Campbell Soup, which is based in Camden, N.J.
, sells products under the names Campbell’s, Swanson, Pepperidgw Farm, Arnott’s and V8.