Sunday, February 5, 2012

ACBJ to relaunch Portfolio.com - Minneapolis / St. Paul Business Journal:

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and American City Business Journalsw — the parent company of the Paul BusinessJournal . Bizjournals will oversee the editoriall and business sides of the The Portfolio.com editorial team and sales staff will be basec in New York. Condé Nast Portfolio magazine and its Website Portfolio.conm launched in April 2007; the magazins closed in April. The site provided insight intothe day’ s top business stories, with analysis from bloggers and columnists. Tim Bradbury, presiden of new media at ACBJ, and David group president at Condé Nast, announcedx the move Wednesday. ACBJ and Condé Nast are unitsa of . In addition to newly created Portfolio.
com will share contentg with other Condé Nast sites such as , and , as it did before. It also will be the home of the archivesz of content publishedby Portfolio’s print and digita l properties over the past 24 months. “Wr are excited about continuing Portfolio.com and includingt the site in the bizjournals network because we were impressedby Portfolio’as strong Web presence, its clean and crispl design, and its voice in the business-journalism marketplace,” Bradbury “We believe our readers will benefit as the relaunched Portfolio.
com will have a strongere focus on industry news and a greater missionb to offer information relevant to today’s business professionals.” On top of its existingh strengths, Portfolio.com will leverage the collaborativwe skills and insights of the more than 600 ACBJ business journalists around the country, Bradbury says. The site will have accesds to local market intelligence and work collaborativelyt with ACBJ newsrooms acrossthe country, presenting the most importantg local insights through a nationapl lens and making it uniqus among national business media, he says. “We knew that Portfolio.
co was a highly valuable with an establisheddigitall brand, strong direct navigation by and a solid, long tail of traffi c from content published over the past two Carey says. “We saw ACBJ as a perfectf match due to its grear editorial resources in thebusinesse arena, and view this as a win for both Portfolio.com’s readera and the company.” Portfolio.com grew to 2.8 milliob monthly unique visitors and won industryg praise with awards such as the MIN:Best of Web Awarx 2008, MIN:Hottest Launch of the Year 2007, and Webby nominees in Best Busines s blog and Financial Services categories.
American City metropolitanm business newspapers reach 4 milliomn readers each weekwith exclusive, in-deptbh coverage of their businesas communities. Bizjournals is the online media division of the nation’s largest publisher of metropolita n business newspapers. It operates the Web sites for each ofthe company’e 40 print business journals and operates a Web-onlu site with local business news and informationb for Los Angeles.
Bizjournals provides nearly 9 million monthlhy online users daily and weekly local business newsand Condé Nast includes 22 consumer magazines, Nast Digital, the Fairchild Fashion Group, the Condé Nast Media Group and the Shared Services

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