Saturday, May 28, 2011

The main event: Planners strive for the 'wow' factor - Boston Business Journal:

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Surf's up! Planner: Sheralyn Caballero, Siageo Events, Event: The Beach Ball: Fund-raiser for "Save the August 2006 Venue: The Carnegie Portsmouth, R.I. The annual Save the Bay fund-raiseer had a California beach theme, includingy lifeguards, volleyball, sand-castles and a mater hula hooper. How far to the beach? Siagel said the venu is very different from anywhere else they had produced an Planners had to work with a parking area that was about a mile from the party At the parking station planners set up aphotol station, bartender and lifeguard, so the themes began right away.
Then the guestas were shuttled to the partuy spot and planners were challenged to keep the guests in a specifi area even though there was much more room on the Planners precisely placed the vignettez so that guests were contained and fully and therefore had no desire to On the cuttingroom floor: Siagel had proposexd a juggler, living statues and a Beach Boys tribute Budget considerations caused the planners to eliminate thesw items. Planner: AJ Williams, Creative Eventx Inc.
, Event: 2sDays Jam Kids Fest, June 2006 and 2007 (that'a pronounced "Tuesdays," by the way) Theme: Evenft celebrating "2sDays Challenge" a program promotinyg healthy eating and active lifestylezs for kidsages 5-13. Venue: 2006's evenr was TD BankNorth Garden; 2007 is plannef for June 24 inGillette Stadium. Numberf in attendance: 2,000 in an estimated 4,500 this year. 2sDays challengew is a three-month event in which participating childremn pledge each Tuesday to eat a balanced diet from all food groupsd and limit TV and electronics usagd to two hoursa day.
Kids who compet the challenge are eligible forthe first-evetr 2sDays Jam Kids Fest last year, whicg included a Boston Celtics basketball Clinic with the Celtic'e Dream Team and Lil' Phunk kids dance troupe, Volley Hall of Fame Boston Bruins Hockey Clinic, balloon artists, healthy food snacks, stilt walkers, a meet-and-greet with Red Sox and Patriotse mascots and an enormousz and colorful fabric tension obstacl course brought in from New York City.
Keepingt them moving The challenges includeds the TD Bank North venuwe and moving thevarious color-codedx groups of children from one activityy to another within an eight-minuted transition time on different levels into the next which were 20 minutes each. We hired additionak staff and trained more than100 (Bluee Cross volunteers -- called the Bluecrew -- to handlw this. We also planned this event twicr in the sameday -- one morning session and an afternoohn session.
The entire event was plannes (including all graphics, naming the event, logistics, contract event design, décor, and in under three months with more than 109 schoolx in 70 cities in This year's 2sDays Jam Kids Fest will be at Gillettee Stadium. Planner: Julie Wolman, Rafanelli Events, The Good Party, June 2007 Amount Close to $400,000 Morgan Memorial held its Good Party earlierr this month to mark the 100th anniversaryof Goodwill'zs Fresh Air Camp. The event, held at LouisBoston on the cornerf of Newbury and Berkeley streetsin Boston's Back Bay, was an outdoore event that included charity golf and a summe camp theme.
Camping it up Rafanelli was chosen to plan MorgahMemorial Goodwill's first fund-raiser in eight years. The companty decided on a Golf and Graze partt with a variety of outside activitiesat LouisBoston'sd store on Newbury Street-- including putt-putt golf course and a 30-foot by 150-foor tent to give the evenr a camp flavor to note the centennia l of Goodwill's Fresh Air with such attractions camp-style food and board For tables, Rafanelli hung canoes from the tent's ceiling posts. Guests and corporat e sponsors were able to sponsor holes on the golf Bryan Rafanelli came up with the golf motif afte seeing the green island spacd on theLouisBoston property.
The planners reserved a swath of sidewalk and meter space alonh Newbury Street and parked a flatbed truckl outside LouisBoston for musical entertainmentand announcements, which meantf negotiating months in advance with city officiald and nearby merchants. The day of the event was unseasonably cold, which planners believe put a dampereon attendance. However, the lower-than-expecterd attendance was offset by the fact that most of the attendeesz prepaid fortheir tickets, plannerd said. Planner: Dean Martin, Best of Boston, Client: Microsof t Corp. Event: Microsoft World Partners Meeting, July 2006 Numbe r in attendance: 6,000 Microsoft Corp.
threw the final-nighft party to thank partners for attending the annual The event took place at City Hall Plazas and was intended to give attendees a veritable tastweof Boston. Any bakexd beans? Planners set up abouyt 40 different tents for food andbeveragd distribution, with the food reflecting the various neighborhoodw of Boston. A massived covered stage and huge sound system had to be designesdand built. Since it was a public The planners hadsecurity issues, including crowd control, to Best of Boston planners said they were able to handl e every challenge as it came up -- which, as it turnede out, included the weather.
Because of rain earlu in the day, watedr had to be pumped out of the area inthe Planner: Longwood Events, Event: "Zootopia! June 2007 Venue: The State Room, Boston Amount $300,000 Zootopia is an annuap fund-raiser to benefit Zoo New England's educational, conservationb and recreation activities.Zoo New England operates the Franklin Park Zoo in Dorchesteer and the Stone Zoo in Stoneham. It' s a jungle in here ... For this year's event, Longwood Eventsd created a "Jungle in the atop 60 State Street.
Event plannerx transformed the space to give guestes a jungle experience that included 600tropicalo plants, staff in safari jungle outfits, jungle noisez in the background, live snakes, ferrets and exotic birds -- all with professionao handlers -- and a menu featuring tropical and exotic There were three separate environments -- one for cocktaikl reception, one for a seated dinner and one for a late-nighr dessert reception.

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