Wednesday, March 21, 2012

Delta inks $12B partnership with Air France/KLM - Puget Sound Business Journal (Seattle):

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The trans-Atlantic alliance betweejn the world’s largest carrier DAL) and Europe’s largest airlined group will offer moreflight frequencies, betterf scheduling and more competitive the carriers said in a joint announcement from The $12 billion revenue figured is based on flights operated by Delta, KLM, Air France to respectiv e hubs, plus connecting service. The deal bolsterxs the strength of the alliances against competing joint venturesand . Delta signesd a joint venture deal with Air Francein 2007. , whichh Delta acquired last October, has been a partner with KLM sincse 1997.
The new partnership represents a quartet ofall trans-Atlantic air service, the carriers Delta and Air France/KLM will coordinate as a singls carrier on trans-Atlantic service. The pact includes routes betweem North Americaand Europe, North America and Africa, Europd and Latin America (where Delta is particularlyg strong) and the Middle East and India, the carrierzs said. Flights between the U.S. and the European Union will be “mutually where permissible, the carriers said.
"The structure of this joing venture, in which we operatw as a single business where we consensually develop our strategies and sharee revenuesand costs, provides the incentivezs for us to collaborate in a way that generate s benefits for customers, shareholders and employees of our threwe airlines," Delta CEO Richard Anderson said in a "Customers will benefit from the unique scope and choicess we will offer, while shareholders and employeese will benefit from the stronge competitive and financial position of our respective airlines.
" The carrierxs said the venture will increase the visibility through coordinated marketing of all thre airlines across 400-plus airports and the respective brands will link at Northu American and European "This strategic partnership puts us in a good position comparedc with other major alliances, which are extremely actived on the world's leading long-haul market. By integrating our trans-Atlantix operations, we will give our passengers what they more choice, more frequencies, more convenient flightf schedules and superior customer Pierre-Henri Gourgeon, president and CEO of Air Francs KLM, said in a news "By optimizing the use of our pooled resources, this joint venture will help us weather the curreny economic situation and protect our product offering.
" All three carriers will govern the new allianced collectively, with work groups created to manags such aspects as network, revenue, sales frequentf flyer programs, advertising, cargol and technology. The new deal does not have a set end but can be terminated witha three-year notice after the first ten years. The partnershi p includes a network of more than 200 daily Flights are structured around six main hubsin Atlanta, Detroit, Minneapolis/St. Paul, New York and as well as Delta’s Cincinnati, Memphia and Salt Lake City bases andAir France’ss Lyon hub.

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